---
schema_version: "1"
id: 979b656e3f7813a1e4e85e84413824e1730ab2930304adf4ae801b5bf8f16a6c
title: Add a Call-to-Action Button in a WhatsApp Message
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_jb_whatsapp_call_to_action_url.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_jb_whatsapp_call_to_action_url.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 1c2aec1bd178fe2a87cd633c5eafa596f3758c5a9cef78d5523d6c13c6fa80ea
description: Add a button in your WhatsApp message that takes customers to a web page, such as an order status or product page. This makes navigation easier, helping increase engagement.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Add a Call-to-Action Button in a WhatsApp Message

Add a button in your WhatsApp message that takes customers to a web page, such as an order status or product page. This makes navigation easier, helping increase engagement.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d57899e40">User Permissions Needed</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d57899e40 ">To create messages: </td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d57899e40 ">Marketing Cloud Administrator, Marketing Cloud Channel Manager, or Marketing Cloud
              Content Editor/Publisher</td>

          </tr>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d57899e40 ">To manage journeys: </td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d57899e40 ">Marketing Cloud Administrator, Marketing Cloud Channel Manager, or Marketing Cloud
              Content Editor/Publisher </td>

          </tr>
        </tbody>
      </table>

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_journeys_and_automations-264-0-0-production-enus/e08cdd71-c1c1-4ae5-a5e9-8a6dad583ad4/images/icon_note.png)

Note CTA URL is supported only in accounts with Unified Messaging. For more information, contact your Account Executive.

1. In Content Builder, select **Create | Chat Messaging | WhatsApp Template Message**.
2. To see your approved templates, click **Browse**.
3. Select the template you want to use, and click **Select**.
4. Select the language you want to use, and click **Next**.
5. Enter the body text and replace the variable values.
6. In the button text field, enter the label displayed on the button. In the CTA URL field, enter the destination link that opens when the user taps the button.
7. Save your changes.

Your template message is ready to [send in Journey Builder](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_whatsapp_send_template_messages_in_journey_builder.htm&release=264.0.0&type=5 "After you personalize your template messages, use Journey Builder to start sending.").