Transactional Send Journeys

Transactional Send journeys enable you to create and manage transactional API messages in the same Journey Builder workspace used to manage Single Send and Multi-Step journeys. This journey type allows non-technical users to configure a Transactional API entry source without assistance from a developer. You can also monitor journey performance, such as error counts and queue depth, from the Journeys Dashboard.

Use a Transactional Send journey to trigger a single message to contacts when they take a specific action. Here are two examples. For more information, see Get Started with Transactional Messaging API.

Use Case: Services
Use Case: Services

Renee is the membership renewal manager for a curated beauty products subscription box. She creates a Journey for password resets collaborating with the login development team.

Use Case: Retail
Use Case: Retail

Chris is the customer service manager for a large online retailer. They create a journey that sends a confirmation of a purchase when a customer places an order. Because they have Event Notification Service enabled, they receive a notification if a message bounces.