A person account is a type of account that stores information about individual consumers. By default, Salesforce accounts are business accounts, but administrators can choose to set up person accounts. Person accounts facilitate business-to-consumer functionality within Sales and Service Clouds. Use the Salesforce Data Event to tell Journey Builder to perform one of these actions:
- Create a Person Account, not a Business Account, for each Marketing Cloud Engagement contact who enters the journey.
- Fire the event when an object associated with a business account is created or updated.
- Fire the event when an object associated with a person account is created or updated.
- Configure Events for Person Accounts
Create a person account for each Marketing Cloud Engagement contact who enters the journey. When a person account is created, an identical contact record is created in Sales or Service Cloud - Configure Events for Business Accounts
Follow these steps in Journey Builder to configure the event to fire when an object associated with a business account is created or updated. - Configure Events for Person Account Related Objects
Follow these steps to fire the Journey Builder event when an object related to a Person Account is created or updated.