---
schema_version: "1"
id: 074bde113f691b3c6ff85837e33b7533b271b6e64b1674ea5ac5e3213e9c5197
title: Person Accounts and Salesforce Data Events
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_jb_person_accounts_salesforce_data_events.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_jb_person_accounts_salesforce_data_events.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: cad44f5f079428573c99d725e46e4b522885f70fd573cd6e8b20ebb1294a2e2d
description: "A person account is a type of account that stores information about individual consumers. By default, Salesforce accounts are business accounts, but administrators can choose to set up person accounts. Person accounts facilitate business-to-consumer functionality within Sales and Service Clouds. Use the Salesforce Data Event to tell Journey Builder to perform one of these actions:"
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Person Accounts and Salesforce Data Events

A person account is a type of account that stores information about individual consumers. By default, Salesforce accounts are business accounts, but administrators can choose to set up person accounts. Person accounts facilitate business-to-consumer functionality within Sales and Service Clouds. Use the Salesforce Data Event to tell Journey Builder to perform one of these actions:

- Create a Person Account, not a Business Account, for each Marketing Cloud Engagement contact who enters the journey.
- Fire the event when an object associated with a business account is created or updated.
- Fire the event when an object associated with a person account is created or updated.

- **[Configure Events for Person Accounts](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_configure_events_for_person_accounts.htm&release=264.0.0&type=5)**  
    Create a person account for each Marketing Cloud Engagement contact who enters the journey. When a person account is created, an identical contact record is created in Sales or Service Cloud
- **[Configure Events for Business Accounts](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_configure_events_for_business_accounts.htm&release=264.0.0&type=5)**  
    Follow these steps in Journey Builder to configure the event to fire when an object associated with a business account is created or updated.
- **[Configure Events for Person Account Related Objects](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_configure_events_person_account_related_object.htm&release=264.0.0&type=5)**  
    Follow these steps to fire the Journey Builder event when an object related to a Person Account is created or updated.