Honor Opt-Out Requests for Personalized Ads

Google integration partners can display personalized ads to your customers. If you use Google Analytics to manage your customers’ requests to opt out of personalized ad targeting, use these steps to observe those requests in Engagement.

1. In a journey, drag the Google Analytics entry source tile onto the canvas.
2. Click the tile.
3. Click Select an Audience.
4. Click Select next to the audience name.
5. Click Summary.
6. Click Done.
7. Drag a decision split activity onto the canvas.
8. Click the activity.
9. To configure the first path contacts can follow, click Edit.
10. In Journey Data, locate the audience you selected when configuring the Google Analytics entry source.
11. Drag AllowPersonalizedAds into the filter, and select False.

Note Salesforce customers are responsible for ensuring the accuracy of any consumer consent settings managed by external platforms such as Google Analytics. See Marketing Cloud Engagement Data Protection and Privacy Tools for more information on the privacy compliance tools available in Engagement.