---
schema_version: "1"
id: 96bac0edfd26ae76bef30a04b5acddf7b021c63776a7b3adf00b967cdc84ea4e
title: Honor Opt-Out Requests for Personalized Ads
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_jb_honor_personalized_ads_opt_out.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_jb_honor_personalized_ads_opt_out.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 780e70dc40ce8fd9cce6c40bfe6174f0310a9346b7f7269f9a1b02063f22591b
description: Google integration partners can display personalized ads to your customers. If you use Google Analytics to manage your customers’ requests to opt out of personalized ad targeting, use these steps to observe those requests in Engagement.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Honor Opt-Out Requests for Personalized Ads

Google integration partners can display personalized ads to your customers. If you use Google Analytics to manage your customers’ requests to opt out of personalized ad targeting, use these steps to observe those requests in Engagement.

1. In a journey, drag the Google Analytics entry source tile onto the canvas.
2. Click the tile.
3. Click **Select an Audience**.
4. Click **Select** next to the audience name.
5. Click **Summary**.
6. Click **Done**.
7. Drag a decision split activity onto the canvas.
8. Click the activity.
9. To configure the first path contacts can follow, click **Edit**.
10. In Journey Data, locate the audience you selected when configuring the Google Analytics entry source.
11. Drag AllowPersonalizedAds into the filter, and select **False**.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_journeys_and_automations-264-0-0-production-enus/e08cdd71-c1c1-4ae5-a5e9-8a6dad583ad4/images/icon_note.png)

Note Salesforce customers are responsible for ensuring the accuracy of any consumer consent settings managed by external platforms such as Google Analytics. See Marketing Cloud Engagement Data Protection and Privacy Tools for more information on the privacy compliance tools available in Engagement.