Follow these steps to define a journey's goal in Journey Builder. Goal attainment is measured by whether a contact meets the goal criteria you set. To evaluate a goal one last time before a contact exits, add a Wait by Duration activity before each exit path.
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- To set goal criteria, create a filter. Set a complex filter if desired, but only one goal can be created per journey.
- Set a goal target by entering a number, then electing whether the goal target is measured as a percentage or a total.
- Select Exit Option if each contact that reaches the goal leaves the journey.