---
schema_version: "1"
id: 2f1539fe1cf37ab2e7637d91127f30102c1914cb0da49f4967d4fac699d177ed
title: Set a Goal in Journey Builder
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_jb_define_goal.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_jb_define_goal.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 525346f8be02b4d067010049e3c550bcc52b719838a7662ac697262f17f7ffdf
description: Follow these steps to define a journey's goal in Journey Builder. Goal attainment is measured by whether a contact meets the goal criteria you set. To evaluate a goal one last time before a contact exits, add a Wait by Duration activity before each exit path.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Set a Goal in Journey Builder

Follow these steps to define a journey's goal in Journey Builder. Goal attainment is measured by whether a contact meets the goal criteria you set. To evaluate a goal one last time before a contact exits, add a Wait by Duration activity before each exit path.

1. Click **![Goal icon](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_journeys_and_automations-264-0-0-production-enus/e08cdd71-c1c1-4ae5-a5e9-8a6dad583ad4/mc_journeys_and_automations/images/mc_jb_goal_icon.png)**.
2. To set goal criteria, create a filter. Set a complex filter if desired, but only one goal can be created per journey.
3. Set a goal target by entering a number, then electing whether the goal target is measured as a percentage or a total.
4. Select **Exit Option** if each contact that reaches the goal leaves the journey.

#### See Also

- [View Journey Health Data](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_view_journey_health_data.htm&release=264.0.0&type=5 "Use the Journey Health panel in Journey Builder to view goal and journey population data for a running or stopped journey.")
- [Goals in Journey Builder](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_goals.htm&release=264.0.0&type=5 "In Journey Builder, a goal is a measurement of customer actions that you want to promote. Measure goals based on a goal target you set by creating a filter on contact data. After you activate a journey, Journey Builder evaluates contact data against the filter set as the goal target. When Journey Builder determines that a contact has met the goal, that contact is counted in goal target statistics. Reaching the goal can also prompt the contact to exit, if applicable.")