The Campaign Member activity in Journey Builder provides a connection between campaigns, contacts, and leads. This connection helps define a relationship between the contact or lead and the status within a campaign. Use the Campaign Member activity to track important moments of engagement throughout the journey.
For example, a welcome campaign for a new customer uses the Campaign Member activity to update status on the contact record based on engagement splits. These splits include whether the contact clicked certain links or made a purchase.
- Create a Campaign Member Activity in Journey Builder
Configure a campaign member activity in the Marketing Cloud Engagement Journey Builder app.