---
schema_version: "1"
id: 6fa60bd65c8ad1766cd816967411c1db8ecc2caedbcf108cd78b93d34fac7f4b
title: Campaign Member Activity in Journey Builder
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_jb_campaign_member_activity.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_jb_campaign_member_activity.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 5bb9862d4c9889445d0273153fa9e9569366de1de334a3f022989c8355761325
description: The Campaign Member activity in Journey Builder provides a connection between campaigns, contacts, and leads. This connection helps define a relationship between the contact or lead and the status within a campaign. Use the Campaign Member activity to track important moments of engagement throughout the journey.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Campaign Member Activity in Journey Builder

The Campaign Member activity in Journey Builder provides a connection between campaigns, contacts, and leads. This connection helps define a relationship between the contact or lead and the status within a campaign. Use the Campaign Member activity to track important moments of engagement throughout the journey.

For example, a welcome campaign for a new customer uses the Campaign Member activity to update status on the contact record based on engagement splits. These splits include whether the contact clicked certain links or made a purchase.

- **[Create a Campaign Member Activity in Journey Builder](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_configure_campaign_member_activity.htm&release=264.0.0&type=5)**  
    Configure a campaign member activity in the Marketing Cloud Engagement Journey Builder app.