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Setting Up Parameters

UTM parameters help you measure how clicks from your messages relate to activities on your websites. After you set up these parameters, Marketing Cloud Engagement appends them to the URLs in your messages.

Channel Support

Links in your email messages include all the parameters that you set up in Parameter Manager, unless link tracking is disabled for the email address. In SMS activities, the Campaign Term, Campaign Content, and Subscriber ID parameters aren’t tracked.

Example
Example

URLs that include UTM parameters resemble this example.

https://www.example.com?utm_source=sfmc&utm_medium=email&utm_campaign=TestCampaign&utm_term=MyLink123&utm_content=123456&utm_id=f521708e-db6e-478b-9731-8243a692c2d5&sfmc_id=245678&sfmc_activityid=598741568

Parameter Information

This table lists the UTM parameters that Engagement can pass to Google Analytics.

Parameter Key Parameter Name Description
utm_source Campaign Source Use this configurable parameter to track the source of web activity.
utm_medium Campaign Medium This configurable parameter tracks which channels, such as email or SMS, drive the web activity.
utm_campaign Campaign Name

Use this configurable parameter to identify a product promotion or strategic campaign. There are two options.

  • Set per Message—Enter a custom campaign name for each email activity in the Journey Builder Email Send Flow.
  • Message Name—The campaign name inherits the name of the email sent.
utm_term Campaign Term This required nonconfigurable parameter analyzes individual links within messages. This parameter is populated with link alias text associated with the content asset.
utm_content Campaign Content This required nonconfigurable parameter tracks the effectiveness of an Engagement content asset. This parameter is populated with the content asset ID.
utm_id Campaign ID This required nonconfigurable parameter links activity within an Engagement journey and is populated with the journey ID. Engagement generates this parameter to link activity in Journey Builder.
sfmc_id Subscriber ID This nonconfigurable parameter is required to create persistent user IDs between Engagement and Google Analytics.
sfmc_activityid Activity ID This required nonconfigurable parameter is appended to every link in a journey for supported channels. When a subscriber clicks a link, Engagement passes this parameter to Google Analytics. The associated Google Analytics behavioral metrics are then reported for the specific activity in a journey.

For more information about the UTM parameters that Google Analytics supports, see Collect campaign data with custom URLs in the Google Analytics documentation.

See Also