Use an Audience Data Extension in a Journey Entry Step

When you import a Google Analytics audience, Marketing Cloud Engagement creates a data extension based on the data associated with the audience. You can use the data extension to add an audience into a journey.

Required Editions

Available in: Salesforce Enterprise and Unlimited Editions with Marketing Cloud Engagement and the Google Analytics Integration
  1. In Journey Builder, drag a Data Extension entry source onto the canvas.
  2. Click the Data Extension step, and then select Select Data Extension | Shared Data Extensions | GA4 Audiences.
  3. Select the ID of the Google Analytics property that contains the audience that you want to use.
  4. Choose the audience that you want to add to the journey, and then click Summary.
  5. Review your selection, and then click Done.