SMS analytics measure the impact of Journey Builder SMS message activities on the behavior of your customers. You can track the performance of each SMS activity in a journey. Metrics for SMS activities aggregate usage data for all versions of a journey.
- In Journey Builder, open an active journey and click an SMS activity.
- Click SMS Performance.
You can monitor these SMS metrics.
| Metric | Description |
|---|---|
| Sent |
The total number of SMS message segments successfully submitted by Marketing Cloud to the aggregator for delivery. Messages that exceed the single-SMS character limit are automatically split into multiple segments. For example, a 200-character message is sent as two segments. Each segment counts individually as one sent. |
| Delivered |
The total number of SMS message segments accepted by the aggregator and not yet reported as failed. Each segment of a multi-part message is tracked independently. A segment counts as delivered once the aggregator accepts it, and it remains delivered unless the aggregator later reports a failure. As a result, the delivered count includes segments in any of these states:
|
| Undelivered |
The total number of SMS message segments for which the aggregator returned a failure delivery report, indicating the segment couldn't be delivered to the subscriber's device. This count updates only when the aggregator explicitly reports a delivery failure. |