Connect your Marketing Cloud Engagement account to Google Analytics. Google’s native authentication process creates a secure connection between your accounts and sets view permissions for your reports. If you have multiple Engagement instances under the same EID, the Google Analytics accounts that you link are added to those instances also.
This feature requires Journey Builder and the Google Analytics integration to be active in your account. Contact your account executive for more information.
We recommend that you create a dedicated admin user account to set up the connection.
- From Engagement Setup, expand the Apps section, and then click Google Analytics Integration.
- Click Link Account.
- Select or enter the name of the Google Analytics account, and click Next.
- Enter your password and click Next.
- To accept Google’s request to access Engagement, click Allow.
To disconnect the account, repeat these steps and click Unlink Account.