---
schema_version: "1"
id: a0eb3128b6299bf88dc5b7ba050a82c3a51c732fc611d09a1810109d23bce72a
title: Link Google Analytics and Marketing Cloud Engagement Accounts
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_gai_link_to_google360.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_gai_link_to_google360.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 88e4405f63617d3fc91e9ff91642e914a0c4189ad2fe0752af4a528ebd1a9f2e
description: Connect your Marketing Cloud Engagement account to Google Analytics. Google’s native authentication process creates a secure connection between your accounts and sets view permissions for your reports. If you have multiple Engagement instances under the same EID, the Google Analytics accounts that you link are added to those instances also.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Link Google Analytics and Marketing Cloud Engagement Accounts

Connect your Marketing Cloud Engagement account to Google Analytics. Google’s native authentication process creates a secure connection between your accounts and sets view permissions for your reports. If you have multiple Engagement instances under the same EID, the Google Analytics accounts that you link are added to those instances also.

This feature requires Journey Builder and the Google Analytics integration to be active in your account. Contact your account executive for more information.

We recommend that you create a dedicated admin user account to set up the connection.

1. From Engagement Setup, expand the Apps section, and then click **Google Analytics Integration**.
2. Click **Link Account**.
3. Select or enter the name of the Google Analytics account, and click **Next**.
4. Enter your password and click **Next**.
5. To accept Google’s request to access Engagement, click **Allow**.

To disconnect the account, repeat these steps and click **Unlink Account**.