View Google Analytics email, SMS, and push message performance metrics in the Journey Builder Analytics dashboard. Monitor how email, SMS, and push message interactions drive the online behavior of subscribers through live metrics. Metrics can include page views, bounce rate, goal completion, conversion rate, and average order value.
Common Metrics
- Delivery Rate
- The number of sends minus the number of bounces divided by the total number of sends.
- Total Sent
- The number of times a message was sent.
Email Metrics
- Total Opens
- The number of times subscribers open an email. This value excludes the number of subscribers who open the email and then click a link in it.
- Unique Opens
- The number of times distinct users open an email.
- Total Clicks
- The number of times a link in an email was clicked.
- Unique Clicks
- The number of times distinct users click a link in an email.
SMS Metrics
- Undelivered
- The number of sends minus the number of delivered messages.
- Total Clicks
- The number of times a link in an SMS message was clicked.
Push Metrics
- Direct Opens
- The number of times a user opens the app or website by tapping a push message.