---
schema_version: "1"
id: 2f70aeffcb2677540974c9cb162613d0662ec1162d01c357e681d8c761815104
title: Google Analytics Delivery and Engagement Tiles
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_gai_email_performance_tile.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_gai_email_performance_tile.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 725c36196fa81ce69a9964476319448dae0821c3723f80c29c3b197bebcd2cd4
description: View Google Analytics email, SMS, and push message performance metrics in the Journey Builder Analytics dashboard. Monitor how email, SMS, and push message interactions drive the online behavior of subscribers through live metrics. Metrics can include page views, bounce rate, goal completion, conversion rate, and average order value.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Google Analytics Delivery and Engagement Tiles

View Google Analytics email, SMS, and push message performance metrics in the Journey Builder Analytics dashboard. Monitor how email, SMS, and push message interactions drive the online behavior of subscribers through live metrics. Metrics can include page views, bounce rate, goal completion, conversion rate, and average order value.

## Common Metrics

Delivery Rate

The number of sends minus the number of bounces divided by the total number of sends.

Total Sent

The number of times a message was sent.

## Email Metrics

Total Opens

The number of times subscribers open an email. This value excludes the number of subscribers who open the email and then click a link in it.

Unique Opens

The number of times distinct users open an email.

Total Clicks

The number of times a link in an email was clicked.

Unique Clicks

The number of times distinct users click a link in an email.

## SMS Metrics

Undelivered

The number of sends minus the number of delivered messages.

Total Clicks

The number of times a link in an SMS message was clicked.

## Push Metrics

Direct Opens

The number of times a user opens the app or website by tapping a push message.