Create a Google Analytics Audience

To segment your Marketing Cloud Engagement contacts based on dimensions, metrics, and events, create an audience in Google Analytics.

1. Link Marketing Cloud Engagement to your Google Analytics account. See Link Google Analytics and Marketing Cloud Engagement Accounts.
2. Create a Google Analytics 4 (GA4) audience. See Google Analytics Help: Create, edit, and archive audiences.
   

   Note If you have an existing Universal Analytics (UA) audience that you want to use with Marketing Cloud Engagement, re-create it as a GA4 audience. See Google Analytics Help: Recreate Universal Analytics audiences.