To track the URLs used in Journey Builder emails and SMS activities in Marketing Cloud Engagement, set up Google Analytics 4 (GA4) property tracking. Configure tracking parameters in Google Analytics first, and then enable them in Engagement Setup.
- From Engagement Setup, go to Data Management, and click Parameter Management.
- Click GA4 Property Tracking.
- In the Google Analytics Tracking section, click Edit.
- On the Web tab, enable the tracking parameters.
- Save the settings.