---
schema_version: "1"
id: a7f19890b7e8427d033698b8670d485e20f8542960a83cd7a599f8372837cea0
title: Configure Google Analytics Web Tracking
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_gai_configure_web_tracking.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_gai_configure_web_tracking.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: e71e350fe00e056af4f0d4ded6de4eba7e2ae84101805b5be662849e0f32c04b
description: To track the URLs used in Journey Builder emails and SMS activities in Marketing Cloud Engagement, set up Google Analytics 4 (GA4) property tracking. Configure tracking parameters in Google Analytics first, and then enable them in Engagement Setup.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Configure Google Analytics Web Tracking

To track the URLs used in Journey Builder emails and SMS activities in Marketing Cloud Engagement, set up Google Analytics 4 (GA4) property tracking. Configure tracking parameters in Google Analytics first, and then enable them in Engagement Setup.

1. From Engagement Setup, go to Data Management, and click **Parameter Management**.
2. Click **GA4 Property Tracking**.
3. In the Google Analytics Tracking section, click **Edit**.
4. On the Web tab, enable the tracking parameters.
5. Save the settings.