Perform the Initial Configuration

Configure Reply Mail Management within Marketing Cloud Engagement Setup.

1. In the app switcher, hover over your name and click Setup.
2. Search for Reply Mail Management.
3. Complete the information in Reply Address Definition.
   • Email Display Name - Enter the From name to display in an email client. Use a full name value and not an email address.
   • Reply Subdomain - Enter the subdomain of your URL, such as reply.example.com.
   • Email Reply Address - Enter the From address to display in an email client.
   • DNS Record Redirect Complete - Click the checkbox after your ISP completes the necessary DNS changes requested.
4. Complete the information in Reply Filters.
   • Delete Auto-replies and Out-of-office replies - This setting determines whether RMM deletes emails identified by auto-reply or out-of-office filters. The default value is no.
   • Unsubscribe Manual Requests - This setting determines whether RMM systematically unsubscribes email addresses from email identified by the unsubscribe filter. If you select Yes, select the terms included in the unsubscribe filter in the Terms section. The default value is No.
   • Terms - This setting contains the terms used by the unsubscribe filter searches on the email body and subject. Use this section when you set Unsubscribe Manual Requests to Yes.
5. Select an option in Response.
   • If you select None, any remaining replies don’t receive an automated response email.
   • If you select Default Response Email, click view email link next to that option. Review how your default email looks, as shown in the Automated Response Email for Remaining Replies section.
   • If you select Create Custom Response, you must define the response email. To get a starting point for your email, click define email.
6. Enter a valid email address in Routing.
   

   Note This email address receives all forwarded emails not identified by the filters. For example, use a customer service email address to receive unfiltered replies to customer service.