Perform the Initial Configuration

You can configure Enterprise Reply Mail Management in the top-level app settings for Marketing Cloud Engagement. Use sender profiles to make configured keywords, rules, and collections available for child business units.

1. In the app switcher, hover over your name and click Setup.
2. Search for Enterprise Reply Mail Management.
3. Click Setup Wizard.
4. After your ISP completes your requested DNS changes, select DNS Record Redirect Complete.
5. Enter the From name that displays in an email client in the Email Display Name field. Use a full name value and not an email address.
6. Enter the subdomain of your URL that points to your email reply rules, such as reply.example.com, in the Reply Subdomain field.
7. Enter the From email address that displays in an email client in the Email Reply Address field.
8. Click Next.
9. Enter the name for your new rule.
10. Enter the description for your new rule.
11. Select Keyword List to include a keyword list in this rule.
    • If you already created a keyword list, click Select a Keyword List and select the keyword list to use.
    • If you did not create a keyword list, click Create a Keyword List and enter the applicable values. Separate all words with a comma or semicolon. You can paste terms from a spreadsheet into this field. The field automatically converts those words into the proper format for use as keywords. Click Create when you complete the process.
12. To match precise words or phrases and not sections of a text string, select Match Whole Word/Phrase.
13. Select Case-sensitive to exactly match case-sensitive words or phrases.
14. Select List-Unsubscribe Header to include email header information in the rule.
    

    Note The list-unsubscribe header includes information generated by an Unsubscribe button or other function inside a header that a subscriber cannot see. For example, the list-unsubscribe header could originate from an Unsubscribe button created by a third-party email client or service. When the subscriber clicks that button, an automatic message with a list-unsubscribe header goes to the sender of that message. By clicking this checkbox, you set the rule to act when it receives that message containing the list-unsubscribe header.
15. Click Next.
16. Choose the actions the rule takes in the Subscriber Actions section.
    • Add email address to Global Unsubscribe List.
    • Add email address to Master Unsubscribe List.
    • Unsubscribe email address from publication list.
    • Add email address to suppression list.
    • Add email address to any Auto-Suppression lists.
17. Complete the information in the Forward Actions section:
    • To forward a subscriber's reply to an address, select Forward Reply To:.
    • Enter the email address that receives the forward.
    • To use a precreated triggered send to forward the reply, select Use a Triggered Send to Forward The Reply and select the triggered send to use in the dropdown.
18. To stop processing any actions on the reply once the other actions on this page take place, select Stop Processing the Reply. Otherwise, any other rules you assigned can continue to process and other actions can occur. If you choose only a Stop Processing the Reply action in a rule, the rule deletes the reply as part of the action.
19. Click Next.
20. To assign the rule to an existing collection, click Select a Collection and choose the collection.
21. To create a collection to assign the rule, click Create a Collection and follow these steps:
    • Enter the name and description of the collection.
    • Drag the rule from Available Rules to Assigned Rules under the Rule Assignment heading.
    • Drag any additional rules to include in the collection to Assigned Rules.
    • If you use an Enterprise 2.0 account, choose whether to make this collection available to all current and future business units or selected business units.
    • Click Save.
22. Click Go to Sender Profiles.
23. To assign to the collection, click the sender profile.
24. Click Yes under the Custom Enterprise Reply Mail Management Settings heading.
25. Complete the Enterprise Reply Mail Management settings under the sender profile:
    • Choose the collection in the dropdown.
    • If your collection includes no stop action, select Forward Remaining Replies To and enter the email address to receive the forwards.
    • To use a pre-created triggered send to forward the reply, select Use a Triggered Send and select the triggered send to use in the dropdown menu.
    • To perform a triggered send to the subscriber, select Auto-Respond to Replies Using a Triggered Send and choose the triggered send in the dropdown.
26. Click Save.