---
schema_version: "1"
id: c0e3d44fe0b9e9b1f2b75bf5ed621190e874d2c4258314670c7fd9244a6c3081
title: Perform the Initial Configuration
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_es_perform_initial_configuration.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_es_perform_initial_configuration.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 197c89aba5f6597c9b748b685abfc05a19890f7ed69ae5b8c0bbcd726b4389f1
description: You can configure Enterprise Reply Mail Management in the top-level app settings for Marketing Cloud Engagement. Use sender profiles to make configured keywords, rules, and collections available for child business units.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Perform the Initial Configuration

You can configure Enterprise Reply Mail Management in the top-level app settings for Marketing Cloud Engagement. Use sender profiles to make configured keywords, rules, and collections available for child business units.

1. In the app switcher, hover over your name and click **Setup**.
2. Search for Enterprise Reply Mail Management.
3. Click **Setup Wizard**.
4. After your ISP completes your requested DNS changes, select **DNS Record Redirect Complete**.
5. Enter the From name that displays in an email client in the Email Display Name field. Use a full name value and not an email address.
6. Enter the subdomain of your URL that points to your email reply rules, such as reply.example.com, in the Reply Subdomain field.
7. Enter the From email address that displays in an email client in the Email Reply Address field.
8. Click **Next**.
9. Enter the name for your new rule.
10. Enter the description for your new rule.
11. Select **Keyword List** to include a keyword list in this rule.
    
    - If you already created a keyword list, click **Select a Keyword List** and select the keyword list to use.
    - If you did not create a keyword list, click **Create a Keyword List** and enter the applicable values. Separate all words with a comma or semicolon. You can paste terms from a spreadsheet into this field. The field automatically converts those words into the proper format for use as keywords. Click **Create** when you complete the process.
12. To match precise words or phrases and not sections of a text string, select **Match Whole Word/Phrase**.
13. Select **Case-sensitive** to exactly match case-sensitive words or phrases.
14. Select **List-Unsubscribe Header** to include email header information in the rule.
    
    ![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_marketing_cloud_overview-264-0-0-production-enus/2555afdb-8049-4e3c-8043-0e04803e5f16/images/icon_note.png)
    
    Note The list-unsubscribe header includes information generated by an Unsubscribe button or other function inside a header that a subscriber cannot see. For example, the list-unsubscribe header could originate from an Unsubscribe button created by a third-party email client or service. When the subscriber clicks that button, an automatic message with a list-unsubscribe header goes to the sender of that message. By clicking this checkbox, you set the rule to act when it receives that message containing the list-unsubscribe header.
15. Click **Next**.
16. Choose the actions the rule takes in the Subscriber Actions section.
    
    - Add email address to Global Unsubscribe List.
    - Add email address to Master Unsubscribe List.
    - Unsubscribe email address from publication list.
    - Add email address to suppression list.
    - Add email address to any Auto-Suppression lists.
17. Complete the information in the Forward Actions section:
    
    - To forward a subscriber's reply to an address, select **Forward Reply To:**.
    - Enter the email address that receives the forward.
    - To use a precreated triggered send to forward the reply, select **Use a Triggered Send to Forward The Reply** and select the triggered send to use in the dropdown.
18. To stop processing any actions on the reply once the other actions on this page take place, select **Stop Processing the Reply**. Otherwise, any other rules you assigned can continue to process and other actions can occur. If you choose only a Stop Processing the Reply action in a rule, the rule deletes the reply as part of the action.
19. Click **Next**.
20. To assign the rule to an existing collection, click **Select a Collection** and choose the collection.
21. To create a collection to assign the rule, click **Create a Collection** and follow these steps:
    
    - Enter the name and description of the collection.
    - Drag the rule from Available Rules to Assigned Rules under the Rule Assignment heading.
    - Drag any additional rules to include in the collection to Assigned Rules.
    - If you use an Enterprise 2.0 account, choose whether to make this collection available to all current and future business units or selected business units.
    - Click **Save**.
22. Click **Go to Sender Profiles**.
23. To assign to the collection, click the sender profile.
24. Click Yes under the Custom Enterprise Reply Mail Management Settings heading.
25. Complete the Enterprise Reply Mail Management settings under the sender profile:
    
    - Choose the collection in the dropdown.
    - If your collection includes no stop action, select **Forward Remaining Replies To** and enter the email address to receive the forwards.
    - To use a pre-created triggered send to forward the reply, select **Use a Triggered Send** and select the triggered send to use in the dropdown menu.
    - To perform a triggered send to the subscriber, select **Auto-Respond to Replies Using a Triggered Send** and choose the triggered send in the dropdown.
26. Click **Save**.