Modify Subscriber Data in Marketing Cloud Engagement

View subscriber data and modify subscribers from subscriber properties in Email Studio. Regardless of where you access subscriber properties, changes you make take effect throughout the application.

Field Instructions
Email address Update the subscriber's email address on the General tab of the modal.
Email history This field shows a list of every action the subscriber has taken with emails received from you in the past 90 days. If the activity is a survey response, view that activity’s details to see the subscriber's survey responses. The General tab shows how many times an email to this subscriber has bounced.
Unsubscribe

To remove a subscriber from all lists and prevent any emails from being sent, click Unsubscribe from all and enter a description. The subscriber is placed on your account's master unsubscribe list.

This process is the same as when a subscriber chooses to unsubscribe from all your publications in the Subscription Center.

Activate Activate a subscriber using Subscriber Properties. This activation re-enables the subscriber to be added to other lists and groups.
Attributes

This field shows a subscriber's data for each profile and preference attribute. Enter or modify attribute data here.

If required, attributes without default values are added to your account since a subscriber was last modified. Specify values for these attributes

To see a reactivated subscriber’s membership, refresh each group that subscriber is added to.

Lists

This field show the lists a subscriber belongs to.

  • Details shows when the subscriber was added to or unsubscribed from this list. If the subscriber has been unsubscribed from the list, you can reactivate the subscriber's membership here.
  • Expand the list folders to add the subscriber to one or more lists.
Groups This field shows groups this subscriber belongs to. Click Activate to add a subscriber back to this group.