---
schema_version: "1"
id: 7464066ba868ee7be64cc26395cc9720fbf40135e8e383e99caac3010ba0df8b
title: Modify Subscriber Data in Marketing Cloud Engagement
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_es_modify_subscriber_data.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_es_modify_subscriber_data.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: d3853498b3a867ee5cc80f278a6b09c5ab2f8a9f7df4a93da76a6f2bc00fcb16
description: View subscriber data and modify subscribers from subscriber properties in Email Studio. Regardless of where you access subscriber properties, changes you make take effect throughout the application.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Modify Subscriber Data in Marketing Cloud Engagement

View subscriber data and modify subscribers from subscriber properties in Email Studio. Regardless of where you access subscriber properties, changes you make take effect throughout the application.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d39447e38">Field</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d39447e41">Instructions</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d39447e38 ">Email address</td>

            <td data-label="Instructions" class="slds-cell-wrap" style="vertical-align:top;" headers="d39447e41 ">Update the subscriber's email address on the General tab of the modal.</td>

          </tr>
          <tr class="">
            <td data-label="Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d39447e38 ">Email history</td>

            <td data-label="Instructions" class="slds-cell-wrap" style="vertical-align:top;" headers="d39447e41 ">This field shows a list of every action the subscriber has taken with emails received
              from you in the past 90 days. If the activity is a survey response, view that activity’s
              details to see the subscriber's survey responses. The General tab shows how many times an
              email to this subscriber has bounced.</td>

          </tr>
          <tr class="">
            <td data-label="Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d39447e38 ">Unsubscribe</td>

            <td data-label="Instructions" class="slds-cell-wrap" style="vertical-align:top;" headers="d39447e41 ">
              <p>To remove a subscriber from all lists and prevent any emails from being sent, click
                <strong class="uicontrol">Unsubscribe from all</strong> and enter a description. The subscriber is
                placed on your account's master unsubscribe list.
              </p>
              <p style="margin-bottom:0;">This process is the same as when a
                subscriber chooses to unsubscribe from all your publications in the Subscription
                Center.</p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d39447e38 ">Activate</td>

            <td data-label="Instructions" class="slds-cell-wrap" style="vertical-align:top;" headers="d39447e41 ">Activate a subscriber using Subscriber Properties. This activation re-enables the
              subscriber to be added to other lists and groups.</td>

          </tr>
          <tr class="">
            <td data-label="Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d39447e38 ">Attributes</td>

            <td data-label="Instructions" class="slds-cell-wrap" style="vertical-align:top;" headers="d39447e41 ">
              <p>This field shows a subscriber's data for each profile and preference attribute.
                Enter or modify attribute data here.</p>
              <p>If required, attributes without default values
                are added to your account since a subscriber was last modified. Specify values for these
                attributes</p>
              <p style="margin-bottom:0;">To see a reactivated subscriber’s membership, refresh each group that
                subscriber is added to.</p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d39447e38 ">Lists</td>

            <td data-label="Instructions" class="slds-cell-wrap" style="vertical-align:top;" headers="d39447e41 ">
              <p>This field show the lists a subscriber belongs to.</p>
              <ul>
                <li>Details shows when the subscriber was added to or unsubscribed from this list. If the
                  subscriber has been unsubscribed from the list, you can reactivate the subscriber's
                  membership here.</li>
                <li>Expand the list folders to add the subscriber to one or more lists.</li>
              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d39447e38 ">Groups</td>

            <td data-label="Instructions" class="slds-cell-wrap" style="vertical-align:top;" headers="d39447e41 ">This field shows groups this subscriber belongs to. Click
              <strong class="uicontrol">Activate</strong> to add a subscriber back to this group.
            </td>

          </tr>
        </tbody>
      </table>