Impression tracking allows you to track the performance of emails that contain content built by AMPscript or dynamic content in Email Studio.
When an email contains AMPscript or dynamic content, you can give each region in the email a unique identifier. The system can use the unique identifier to track, segment, and report against data for each region.
- Impression Region Using AMPscript
You can configure impression tracking by region using AMPscript. - Impression Region Using Dynamic Content
Once your account has been configured with Impression Tracking, track the performance of the dynamic content block, rules, and content by using impression tracking reports.