---
schema_version: "1"
id: 14c5bd2e092ffd777042e8f0a44164a7fa35d484751b12c39e4e19537f306940
title: Impression Tracking
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_es_impression_tracking.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_es_impression_tracking.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 2ad4e7422ffe7034dc2d7dfedfbb5cf8bbadbee65ec6e5859d3a75c8f83c2a35
description: Impression tracking allows you to track the performance of emails that contain content built by AMPscript or dynamic content in Email Studio.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Impression Tracking

Impression tracking allows you to track the performance of emails that contain content built by AMPscript or dynamic content in Email Studio.

When an email contains AMPscript or dynamic content, you can give each region in the email a unique identifier. The system can use the unique identifier to track, segment, and report against data for each region.

- **[Impression Region Using AMPscript](https://help.salesforce.com/s/articleView?id=mktg.mc_es_impression_region_ampscript.htm&release=264.0.0&type=5)**  
    You can configure impression tracking by region using AMPscript.
- **[Impression Region Using Dynamic Content](https://help.salesforce.com/s/articleView?id=mktg.mc_es_impression_region_dynamic.htm&release=264.0.0&type=5)**  
    Once your account has been configured with Impression Tracking, track the performance of the dynamic content block, rules, and content by using impression tracking reports.

#### See Also

- [Enable Email Optional Features](https://help.salesforce.com/s/articleView?id=mktg.mc_es_email_optional_features.htm&language=en_US)