Implement conversion tracking to track click-through data at a deeper level.
To implement conversion tracking:
- Conversion Pages
Set up your conversion pages in Email Studio to track click-through data at a deeper level. - Landing Pages for Conversion Tracking
When you configure conversion tracking in Email Studio, the system can pass selected parameters from email links to a landing page. - Insert the Link in Your Email
For the system to pass parameters to your landing page, the landing page hyperlink must be designated a conversion tracking link within Email Studio when inserted into the email.