---
schema_version: "1"
id: fc7ab504b0f33936af78a2879adf5c80c169f4f46e52e0320cd12781ba120c47
title: Implement Conversion Tracking
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_es_implement_conv_tracking.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_es_implement_conv_tracking.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 397cfd8ddee7b37c137d1a0b406bb96ab29806fdffc95d7adcf9abdd3938a2d8
description: Implement conversion tracking to track click-through data at a deeper level.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Implement Conversion Tracking

Implement conversion tracking to track click-through data at a deeper level.

To implement conversion tracking:

- **[Conversion Pages](https://help.salesforce.com/s/articleView?id=mktg.mc_es_conversion_pages.htm&release=264.0.0&type=5)**  
    Set up your conversion pages in Email Studio to track click-through data at a deeper level.
- **[Landing Pages for Conversion Tracking](https://help.salesforce.com/s/articleView?id=mktg.mc_es_conversion_landingpg.htm&release=264.0.0&type=5)**  
    When you configure conversion tracking in Email Studio, the system can pass selected parameters from email links to a landing page.
- **[Insert the Link in Your Email](https://help.salesforce.com/s/articleView?id=mktg.mc_es_insert_emaillink.htm&release=264.0.0&type=5)**  
    For the system to pass parameters to your landing page, the landing page hyperlink must be designated a conversion tracking link within Email Studio when inserted into the email.