In Email Studio, delete subscriber attributes you no longer want to track. Enterprise 2.0 accounts, delete the attribute in the top-level account.
Note Emails using the deleted attribute in personalized substitution strings or dynamic
content, you must edit the email to remove the reference to the attribute. Any groups that were
based on the deleted attribute are unaffected by the deletion. The subscribers in the groups
are still members of the groups even though they no longer possess the attribute value that
enabled their group membership.
- Click the attribute in the toolbar.
- Click Delete.
The attribute no longer appears in any attribute listing, and all values entered in subscriber records for this attribute are lost.