---
schema_version: "1"
id: 579122adcd46cb25fe6cc23729d7b7386c3c62b8f063a35ada925a81ad5ca2a2
title: Delete an Attribute in Marketing Cloud Engagement
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_es_delete_attribute.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_es_delete_attribute.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 9b294851e01e07dc1c207b4df6b9bfab20c8fa03b8f119474662d8c2f6c4101e
description: In Email Studio, delete subscriber attributes you no longer want to track. Enterprise 2.0 accounts, delete the attribute in the top-level account.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Delete an Attribute in Marketing Cloud Engagement

In Email Studio, delete subscriber attributes you no longer want to track. Enterprise 2.0 accounts, delete the attribute in the top-level account.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_email-264-0-0-production-enus/a0b807ef-dfbb-412c-b26e-310d91f2d6df/images/icon_note.png)

Note Emails using the deleted attribute in personalized substitution strings or dynamic content, you must edit the email to remove the reference to the attribute. Any groups that were based on the deleted attribute are unaffected by the deletion. The subscribers in the groups are still members of the groups even though they no longer possess the attribute value that enabled their group membership.

1. Click the attribute in the toolbar.
2. Click **Delete**.

The attribute no longer appears in any attribute listing, and all values entered in subscriber records for this attribute are lost.