Create an Enterprise Reply Mail Management Rule

Follow these steps to create an Enterprise Reply Mail Management rule.

Note Where possible, we changed noninclusive terms to align with our company value of Equality. We maintained certain terms to avoid any effect on customer implementations.

When creating rules related to unsubscription, create a single rule for list-unsubscribe headers and another rule for unsubscription information within the email body. Ensure the list-unsubscribe rule appears first in any collection or message flow.

In Marketing Cloud Engagement Setup, in the Quick Find box, enter reply mail, and then click Enterprise Reply Mail Management.
Click Rules.
Click Create.
Enter a name and description for the rule.
Click Keyword List to include a keyword list in this rule.
1. If you already created a keyword list, click Select a Keyword List.
  - Choose the keyword list to use.
  - Click Select.
2. If you didn’t already create a keyword list, click Create a Keyword List.
  - Enter a name and description for the list.
  - Enter all terms to include in your list in the Keywords field. Separate each word with a comma or semicolon.
  - Click Create.
3. To match precise words or phrases and not sections of a text string, click the Match Whole Word/Phrase checkbox.
4. Select Case-sensitive to exactly match case-sensitive words or phrases if needed.
To make the rule act on list-unsubscribe header information, click Include List-Unsubscribe Header.

Note The list-unsubscribe header includes information generated by an Unsubscribe button or other function inside a header that a subscriber can’t see. For example, an unsubscribe button could generate the list-unsubscribe header created by a third-party email client or service. When the subscriber clicks that button, an automatic message with a list-unsubscribe header goes to the sender of that message. By clicking this checkbox, you set the rule to act when it receives that message containing the list-unsubscribe header.
Click Next.
Choose the actions for the rule to take in the Subscriber Actions section.
1. Add the email address to the Global Unsubscribe List.
  Select the Category for the Global Unsubscribe List to use - use the category defined as part of your global unsubscribe list setup.
2. Add the email address to the Master Unsubscribe List.
3. Unsubscribe the email address from the publication list.
4. Add the email address to the suppression list.
5. Add the email address to the Auto-Suppression Lists.
  - Click Select.
  - Choose the auto-suppression list or lists to which you want to add the email addresses as part of the rule.
  - Click Select.
Complete the information in the Forward Actions section.
1. To forward a subscriber's reply to a specific address, select Forward Reply To:.
2. Enter the email address that receives the forward.
3. To use a pre-created triggered send to forward the reply, select Use a Triggered Send to Forward The Reply and select the triggered send to use in the dropdown.
To stop processing any actions on the reply after the other actions on this page have taken place, select Stop Processing the Reply. Otherwise, any other rules you assigned can continue to process and other actions can occur.
Click Next.
To assign the rule to an existing collection, click Select a Collection and choose the collection to which to add the rule.
To create a collection to assign the rule to, click Create a Collection and follow these rules.
1. Enter the name of the collection.
2. Enter the description of the collection.
3. Drag the rule from Available Rules to Assigned Rules under Rule Assignment.
4. Drag any additional rules to include in the collection to Assigned Rules.
5. For Enterprise 2.0 accounts, choose whether to assign this collection to all current and future business units or selected business units.
  - To allow universal access across your Enterprise 2.0 account, click All Current and Future Business Units.
  - To choose specific business units, choose Selected Business Units and click Select.
6. Click Save.
Click Finish.