---
schema_version: "1"
id: b1f66515833a6e06b0bf051d9894896070e06d1eaa637f04e7100244ca32866b
title: Create an Enterprise Reply Mail Management Rule
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_es_create_rule.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_es_create_rule.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 3a99cde2021ab16659c208ddd55e8545da229085ff9ea74cfb8dee28ff5c7b24
description: Follow these steps to create an Enterprise Reply Mail Management rule.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Create an Enterprise Reply Mail Management Rule

Follow these steps to create an Enterprise Reply Mail Management rule.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_marketing_cloud_overview-264-0-0-production-enus/2555afdb-8049-4e3c-8043-0e04803e5f16/images/icon_note.png)

Note Where possible, we changed noninclusive terms to align with our company value of Equality. We maintained certain terms to avoid any effect on customer implementations.

When creating rules related to unsubscription, create a single rule for list-unsubscribe headers and another rule for unsubscription information within the email body. Ensure the list-unsubscribe rule appears first in any collection or message flow.

1. In Marketing Cloud Engagement Setup, in the Quick Find box, enter reply mail, and then click **Enterprise Reply Mail Management**.
2. Click **Rules**.
3. Click **Create**.
4. Enter a name and description for the rule.
5. Click Keyword List to include a keyword list in this rule.
    1. If you already created a keyword list, click **Select a Keyword List**.
        
        - Choose the keyword list to use.
        - Click **Select**.
    2. If you didn’t already create a keyword list, click **Create a Keyword List**.
        
        - Enter a name and description for the list.
        - Enter all terms to include in your list in the Keywords field. Separate each word with a comma or semicolon.
        - Click **Create**.
    3. To match precise words or phrases and not sections of a text string, click the **Match Whole Word/Phrase** checkbox.
    4. Select **Case-sensitive** to exactly match case-sensitive words or phrases if needed.
6. To make the rule act on `list-unsubscribe` header information, click **Include List-Unsubscribe Header**.
    
    ![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_marketing_cloud_overview-264-0-0-production-enus/2555afdb-8049-4e3c-8043-0e04803e5f16/images/icon_note.png)
    
    Note The `list-unsubscribe` header includes information generated by an Unsubscribe button or other function inside a header that a subscriber can’t see. For example, an unsubscribe button could generate the list-unsubscribe header created by a third-party email client or service. When the subscriber clicks that button, an automatic message with a `list-unsubscribe` header goes to the sender of that message. By clicking this checkbox, you set the rule to act when it receives that message containing the `list-unsubscribe` header.
7. Click **Next**.
8. Choose the actions for the rule to take in the Subscriber Actions section.
    1. Add the email address to the Global Unsubscribe List.
        
        Select the Category for the Global Unsubscribe List to use - use the category defined as part of your global unsubscribe list setup.
    2. Add the email address to the Master Unsubscribe List.
    3. Unsubscribe the email address from the publication list.
    4. Add the email address to the suppression list.
    5. Add the email address to the Auto-Suppression Lists.
        
        - Click **Select**.
        - Choose the auto-suppression list or lists to which you want to add the email addresses as part of the rule.
        - Click **Select**.
9. Complete the information in the Forward Actions section.
    1. To forward a subscriber's reply to a specific address, select **Forward Reply To:**.
    2. Enter the email address that receives the forward.
    3. To use a pre-created triggered send to forward the reply, select **Use a Triggered Send to Forward The Reply** and select the triggered send to use in the dropdown.
10. To stop processing any actions on the reply after the other actions on this page have taken place, select **Stop Processing the Reply**. Otherwise, any other rules you assigned can continue to process and other actions can occur.
11. Click **Next**.
12. To assign the rule to an existing collection, click **Select a Collection** and choose the collection to which to add the rule.
13. To create a collection to assign the rule to, click **Create a Collection** and follow these rules.
    1. Enter the name of the collection.
    2. Enter the description of the collection.
    3. Drag the rule from Available Rules to Assigned Rules under Rule Assignment.
    4. Drag any additional rules to include in the collection to Assigned Rules.
    5. For Enterprise 2.0 accounts, choose whether to assign this collection to all current and future business units or selected business units.
        
        - To allow universal access across your Enterprise 2.0 account, click **All Current and Future Business Units**.
        - To choose specific business units, choose **Selected Business Units** and click **Select**.
    6. Click **Save**.
14. Click **Finish**.