Create Profile and Preference Attributes in Marketing Cloud Engagement

If the subscriber attribute is a yes or no value, create a preference attribute in Email Studio. If the attribute requires more complexity, create a profile attribute. Create several attributes, up to the limit specified in your account contract. For Enterprise 2.0 accounts, create the attribute in the top-level account.

1. On the Subscribers tab, select Profile Management or Preference Management.
2. Click Create.
3. Define the properties for this attribute.
4. Click OK.

This attribute is now available for use in defining groups, dynamic content, and personalized substitution strings.

Note If you marked the new attribute as a required field, all subscriber imports now must include this field. Set up a default value so that records can be saved even if a value isn't provided.