---
schema_version: "1"
id: a845c6332dfa5a5b79af5db08d5a16386eacf75dc9a6b4063716bf75170a6d31
title: Create Profile and Preference Attributes in Marketing Cloud Engagement
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_es_create_profile_pref_attributes.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_es_create_profile_pref_attributes.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 7d470e8dcb432a6bebaa845c9b82874eba8291c83675b156988f3da3db72b6a3
description: If the subscriber attribute is a yes or no value, create a preference attribute in Email Studio. If the attribute requires more complexity, create a profile attribute. Create several attributes, up to the limit specified in your account contract. For Enterprise 2.0 accounts, create the attribute in the top-level account.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Create Profile and Preference Attributes in Marketing Cloud Engagement

If the subscriber attribute is a yes or no value, create a preference attribute in Email Studio. If the attribute requires more complexity, create a profile attribute. Create several attributes, up to the limit specified in your account contract. For Enterprise 2.0 accounts, create the attribute in the top-level account.

1. On the Subscribers tab, select **Profile Management** or **Preference Management**.
2. Click **Create**.
3. Define the properties for this attribute.
4. Click **OK**.

This attribute is now available for use in defining groups, dynamic content, and personalized substitution strings.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_email-264-0-0-production-enus/a0b807ef-dfbb-412c-b26e-310d91f2d6df/images/icon_note.png)

Note If you marked the new attribute as a required field, all subscriber imports now must include this field. Set up a default value so that records can be saved even if a value isn't provided.