When you configure conversion tracking in Email Studio, the system can pass selected parameters from email links to a landing page.
Your landing page must do the following:
- Accept these parameter values from the system.
- Either pass these parameter values to the conversions page that the subscriber visits next, or store the values in a cookie where the conversions page retrieves them.
When a subscriber clicks the landing page link in the email, the system passes the following parameters to your landing page:
| Parameter | Value |
|---|---|
| j | Job ID (identifier of this email |
| sfmc_sub | Subscriber ID |
| l (lowercase L) | List ID |
| u | ID of the landing page URL |
| jb | Job batch ID |
| mid | Your account number (member ID) |
Example This is an example of a link from the landing page to a conversions page in which the
landing page is passing the parameters to the conversions page: (This example illustrates the
syntax only and is not a functioning URL.)
Example
https://www.example.com/landing.asp?j=JobID&l=ListID&sfmc_sub=SubscriberID&u=LinkID&jb=BatchID&mid=MemberID