---
schema_version: "1"
id: b7ea3905dce086527551bb6b0bc9d1c6489117ddb217aae510d02bf5cae07acd
title: Landing Pages for Conversion Tracking
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_es_conversion_landingpg.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_es_conversion_landingpg.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 1aed1be738a06e067844a374b88c7c0bda685b26e2d0373295648e076869ced4
description: When you configure conversion tracking in Email Studio, the system can pass selected parameters from email links to a landing page.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Landing Pages for Conversion Tracking

When you configure conversion tracking in Email Studio, the system can pass selected parameters from email links to a landing page.

Your landing page must do the following:

- Accept these parameter values from the system.
- Either pass these parameter values to the conversions page that the subscriber visits next, or store the values in a cookie where the conversions page retrieves them.

When a subscriber clicks the landing page link in the email, the system passes the following parameters to your landing page:

 
| Parameter | Value |
| --- | --- |
| j | Job ID (identifier of this email |
| sfmc\_sub | Subscriber ID |
| l (lowercase L) | List ID |
| u | ID of the landing page URL |
| jb | Job batch ID |
| mid | Your account number (member ID) |

![Example](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_email-264-0-0-production-enus/a0b807ef-dfbb-412c-b26e-310d91f2d6df/images/icon_example.png)

Example This is an example of a link from the landing page to a conversions page in which the landing page is passing the parameters to the conversions page: (This example illustrates the syntax only and is not a functioning URL.)

![Example](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_email-264-0-0-production-enus/a0b807ef-dfbb-412c-b26e-310d91f2d6df/images/icon_example.png)

Example

```
https://www.example.com/landing.asp?j=JobID&l=ListID&sfmc_sub=SubscriberID&u=LinkID&jb=BatchID&mid=MemberID
```