Use Email Studio Content Builder tools to build a text-email that displays as text only in your subscribers’ inbox, regardless of their display preferences. The open rate data is never reported for text-only emails.
Before building the email, confirm that you can access Content Builder.
- Select Text Only as the email type.
- Add your text in the editor window.
-
Use
(Insert Attributes) to add
personalization.
- To display account headers and footers in your text-only email, add the {{> _header}} tag where you want the header to display and the {{> _footer}} tag where you want the footer to display. Use the add email tools control to add the required fields: Physical Mailing Address and Profile Center.
Note Edits to emails used in active journeys aren’t used in the journey until you
update the activity. See Update an Email in a Running
Journey.
Note Updates to one version of the email, either HTML or plain text, don’t affect the
other version. Click Restore text from HTML to revert to text
automatically generated by the HTML version.