---
schema_version: "1"
id: fb247b92f80fd67df47cfc851bfd8bdd4e9b709bfbb1b127699285c132b4cee4
title: Build a Text Email Using Content Builder Tools
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_es_build_text_email_using_content_builder.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_es_build_text_email_using_content_builder.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: a41c6c775421ae15b307ecff32d9bc151809b71d05fc40b0a6d94e5e109d7e3d
description: Use Email Studio Content Builder tools to build a text-email that displays as text only in your subscribers’ inbox, regardless of their display preferences. The open rate data is never reported for text-only emails.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Build a Text Email Using Content Builder Tools

Use Email Studio Content Builder tools to build a text-email that displays as text only in your subscribers’ inbox, regardless of their display preferences. The open rate data is never reported for text-only emails.

Before building the email, confirm that you can access Content Builder.

1. Select **Text Only** as the email type.
2. Add your text in the editor window.
3. Use ![Insert Attribute Icon](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_content_creation-264-0-0-production-enus/453b15fc-ab47-40df-8f11-8a7b92c8d0cd/mc_content_creation/images/es_attributespersonalization.png) (Insert Attributes) to add personalization.
4. To display account headers and footers in your text-only email, add the {{> \_header}} tag where you want the header to display and the {{> \_footer}} tag where you want the footer to display. Use the add email tools control to add the required fields: Physical Mailing Address and Profile Center.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_content_creation-264-0-0-production-enus/453b15fc-ab47-40df-8f11-8a7b92c8d0cd/images/icon_note.png)

Note Edits to emails used in active journeys aren’t used in the journey until you update the activity. See [Update an Email in a Running Journey](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_update_an_email_in_a_running_journey.htm&language=en_US).

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_content_creation-264-0-0-production-enus/453b15fc-ab47-40df-8f11-8a7b92c8d0cd/images/icon_note.png)

Note Updates to one version of the email, either HTML or plain text, don’t affect the other version. Click **Restore text from HTML** to revert to text automatically generated by the HTML version.