When you use Distributed Marketing content blocks, users can automatically customize emails and preview those modifications within their editing experience. If you also use the additional data included in Distributed Marketing sends for email personalization, you must include that data as a profile attribute to preview content. For example, add ‘greeting’ as a profile attribute to allow your users to modify how they address email recipients, and preview those modifications.
Note You can only add attributes in the parent business unit. If you use legacy
personalization, create profile attributes for each of the personalization options.
To create a Profile Map:
- In Email Studio, navigate to Email.
- In Subscribers, click Profile Management.
- Create an attribute for the field used in email message content.
Tip If you don’t provide a value for the field, we display Lorem Ipsum. The value can be modified in the Data tab of the field’s profile attribute. You can modify the number of characters displayed, or provide a default value.
Note Be sure to add all the profile attribute fields that you have. Use the same
field names that are in the entry source data extension. Field names are case-sensitive. For
example, if you have a data extension field called FirstName, add a profile attribute field
called FirstName.