---
schema_version: "1"
id: 788f5bab01758a91fc5cc9345b76a9fec7f6f1a32bc41f1b08e725831d6f2db7
title: Create Profile Attribute Mappings
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_dm_create_profile_attribute_maps.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_dm_create_profile_attribute_maps.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: bfb22a4cf233dd0357307ecc6e57302042558db9ad3761a9723d812abd6d0db5
description: When you use Distributed Marketing content blocks, users can automatically customize emails and preview those modifications within their editing experience. If you also use the additional data included in Distributed Marketing sends for email personalization, you must include that data as a profile attribute to preview content. For example, add ‘greeting’ as a profile attribute to allow your users to modify how they address email recipients, and preview those modifications.
products:
  - Marketing
  - Cross Cloud
release: "264"
---
# Create Profile Attribute Mappings

When you use Distributed Marketing content blocks, users can automatically customize emails and preview those modifications within their editing experience. If you also use the additional data included in Distributed Marketing sends for email personalization, you must include that data as a profile attribute to preview content. For example, add ‘greeting’ as a profile attribute to allow your users to modify how they address email recipients, and preview those modifications.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_cross-cloud_products-264-0-0-production-enus/bd617332-480f-48e8-b283-3477883c1320/images/icon_note.png)

Note You can only add attributes in the parent business unit. If you use legacy personalization, create profile attributes for each of the personalization options.

To create a Profile Map:

1. In Email Studio, navigate to **Email**.
2. In Subscribers, click **Profile Management**.
3. Create an attribute for the field used in email message content.
    
    ![Tip](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_cross-cloud_products-264-0-0-production-enus/bd617332-480f-48e8-b283-3477883c1320/images/icon_tip.png)
    
    Tip If you don’t provide a value for the field, we display Lorem Ipsum. The value can be modified in the Data tab of the field’s profile attribute. You can modify the number of characters displayed, or provide a default value.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_cross-cloud_products-264-0-0-production-enus/bd617332-480f-48e8-b283-3477883c1320/images/icon_note.png)

Note Be sure to add all the profile attribute fields that you have. Use the same field names that are in the entry source data extension. Field names are case-sensitive. For example, if you have a data extension field called FirstName, add a profile attribute field called FirstName.

#### See Also

- [Create Entry Event Data Extension](https://help.salesforce.com/s/articleView?id=mktg.mc_dm_create_entry_event_data_extension.htm&release=264.0.0&type=5 "Create a standard, sendable data extension that captures information from the approved contacts that you use for journey messaging. For example, capture the sender email address and ID.")