Get details about your WhatsApp engagement key performance indicators (KPIs), including
the number of messages opened and the message open rate. View breakdowns by day of the week,
WhatsApp business account, and WhatsApp channel name. You can export the dashboard and its widgets
into different formats.
Required Editions
| Available in: Intelligence Reports and Intelligence Reports Advanced |
You can filter the WhatsApp engagement dashboard by:
- Send date
- Business unit
- Campaign
- WhatsApp business account
- WhatsApp channel name
After you select the filters, click Apply.
The WhatsApp engagement dashboard contains these sections:
- Engagement KPIs —The top KPIs for WhatsApp engagement within the
filtered time period.
- Opens—The total number of messages opened.
- Open Rate—The percentage of messages opened. Calculation: Opens ÷
Deliveries
- Engagement Timeline —A graph showing WhatsApp messages with the best
engagement for the defined period.
- Breakdowns—An analysis of the selected measurement.
- By Day of the Week—A table that shows how the selected measurement
performed for each day of the week. This table can help you determine the best day to optimize
your push notifications.
- By Locale—A pie chart that shows the selected measurement divided by
the mobile operating system.
- By Conversation Type—A table that shows how each measurement
performed per conversation type.
- Send Details—A table of your top 100 WhatsApp messages sent within the
defined time frame, according to the selected measurement
