---
schema_version: "1"
id: 9e444de79dcf7487b50c02c34d45e08e1d585ee2f08c96a3e70aab88aed57ec7
title: WhatsApp Engagement Dashboard
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_dat_dash_whatsapp_engage.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_dat_dash_whatsapp_engage.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 5c357ccfc5f2bdbb26a01986b4ac01634db511b4c65dfac2728fb4f2b9cb219a
description: Get details about your WhatsApp engagement key performance indicators (KPIs), including the number of messages opened and the message open rate. View breakdowns by day of the week, WhatsApp business account, and WhatsApp channel name. You can export the dashboard and its widgets into different formats.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# WhatsApp Engagement Dashboard

Get details about your WhatsApp engagement key performance indicators (KPIs), including the number of messages opened and the message open rate. View breakdowns by day of the week, WhatsApp business account, and WhatsApp channel name. You can export the dashboard and its widgets into different formats.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Intelligence Reports and Intelligence Reports Advanced</td></tr></tbody></table>

You can filter the WhatsApp engagement dashboard by:

- Send date
- Business unit
- Campaign
- WhatsApp business account
- WhatsApp channel name

After you select the filters, click **Apply**.

The WhatsApp engagement dashboard contains these sections:

- **Engagement KPIs** —The top KPIs for WhatsApp engagement within the filtered time period.
    - **Opens**—The total number of messages opened.
    - **Open Rate**—The percentage of messages opened. Calculation: Opens ÷ Deliveries
        
        ![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_data_management_and_analytics-264-0-0-production-enus/7988f60d-cd94-4b42-8836-dc11773564b5/images/icon_note.png)
        
        Note Each section shows how the measurement performed in the previous period and whether it increased or decreased compared to the current period.
- **Engagement Timeline** —A graph showing WhatsApp messages with the best engagement for the defined period.
- **Breakdowns**—An analysis of the selected measurement.
    - **By Day of the Week**—A table that shows how the selected measurement performed for each day of the week. This table can help you determine the best day to optimize your push notifications.
    - **By Locale**—A pie chart that shows the selected measurement divided by the mobile operating system.
    - **By Conversation Type**—A table that shows how each measurement performed per conversation type.
- **Send Details**—A table of your top 100 WhatsApp messages sent within the defined time frame, according to the selected measurement