Install the Cross-Channel Marketing Insights App

When you install the app, your Marketing Cloud Engagement data is automatically connected and ready to use. If you don’t need the data, you can remove it. Installing the Cross-Channel Marketing Insights app requires a Google Analytics account and credentials for each marketing platform that you want to add.

Required Editions

Available in: Intelligence Reports Advanced

User Permissions Needed
To install Cross-Channel apps	“Create & Edit”

Note The Cross-Channel Marketing Insights app now supports GA4 and can be selected alongside UA360 profiles during the installation. If you already installed the app and require GA4 profiles, you must first uninstall and then reinstall the app.

1. On the Cross-Channel Apps tab, select Cross-Channel Marketing Insights.
2. Click Get it now.
3. Connect your marketing channels.
4. Select an existing stream or create one.
5. Add other marketing channels.
6. After your data is connected, click Let’s start.
   After the app is finished installing, you can access the app views in the Dashboards tab.