---
schema_version: "1"
id: efa51bc44c802408e233ae3586f34a3397ac692f5439a7852e42ab9c646734b5
title: Install the Cross-Channel Marketing Insights App
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_dat_cross_sol_mktg_install.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_dat_cross_sol_mktg_install.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 4305ac12ea965946a38f19cf877200b196b3085f70db6e615b97a8efe6694229
description: When you install the app, your Marketing Cloud Engagement data is automatically connected and ready to use. If you don’t need the data, you can remove it. Installing the Cross-Channel Marketing Insights app requires a Google Analytics account and credentials for each marketing platform that you want to add.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Install the Cross-Channel Marketing Insights App

When you install the app, your Marketing Cloud Engagement data is automatically connected and ready to use. If you don’t need the data, you can remove it. Installing the Cross-Channel Marketing Insights app requires a Google Analytics account and credentials for each marketing platform that you want to add.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Intelligence Reports Advanced</td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
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            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d41218e54">User Permissions Needed</th>
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            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d41218e54 ">To install Cross-Channel apps</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d41218e54 ">“Create &amp; Edit”</td>

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![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_data_management_and_analytics-264-0-0-production-enus/7988f60d-cd94-4b42-8836-dc11773564b5/images/icon_note.png)

Note The Cross-Channel Marketing Insights app now supports GA4 and can be selected alongside UA360 profiles during the installation. If you already installed the app and require GA4 profiles, you must first uninstall and then reinstall the app.

1. On the **Cross-Channel Apps** tab, select **Cross-Channel Marketing Insights**.
2. Click **Get it now**.
3. Connect your marketing channels.
4. Select an existing stream or create one.
5. Add other marketing channels.
6. After your data is connected, click **Let’s start**.
    
    After the app is finished installing, you can access the app views in the **Dashboards** tab.