Cross-Channel Marketing Insights

Note The Cross-Channel Marketing Insights app now supports GA4 and can be selected alongside UA360 profiles during the installation. In order to pull in GA4 data you must first uninstall and then reinstall the app.

With the Cross-Channel Marketing Insights app you can:

• Drill down and compare your campaigns and creatives cross-channel.
• Use Einstein Marketing Insights to get items that you can act on right away.
• Learn about your top and worst performers and their characteristics.
• Start and stop campaigns right from the app.

• Install the Cross-Channel Marketing Insights App
  When you install the app, your Marketing Cloud Engagement data is automatically connected and ready to use. If you don’t need the data, you can remove it. Installing the Cross-Channel Marketing Insights app requires a Google Analytics account and credentials for each marketing platform that you want to add.
• View Cross-Channel Marketing Insights
  Use the Cross-Channel Marketing Insights dashboard to view cross-channel, data-driven insights.