---
schema_version: "1"
id: b0b626a74c94cb115d35f9447125912f519ce2892b25e8f106cc2fbfbefdc37f
title: Cross-Channel Marketing Insights
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_dat_cross_sol_mktg.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_dat_cross_sol_mktg.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: b9cc2d97040a67466619d546d9a7424891cddd0fe4d31f5ab8a57eb56a618743
description: The Cross-Channel Marketing Insights app unifies your data to help you make data-driven decisions. Users with a full Intelligence Reports license can edit and customize the app.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Cross-Channel Marketing Insights

The Cross-Channel Marketing Insights app unifies your data to help you make data-driven decisions. Users with a full Intelligence Reports license can edit and customize the app.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Intelligence Reports Advanced</td></tr></tbody></table>

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_data_management_and_analytics-264-0-0-production-enus/7988f60d-cd94-4b42-8836-dc11773564b5/images/icon_note.png)

Note The Cross-Channel Marketing Insights app now supports GA4 and can be selected alongside UA360 profiles during the installation. In order to pull in GA4 data you must first uninstall and then reinstall the app.

With the Cross-Channel Marketing Insights app you can:

- Drill down and compare your campaigns and creatives cross-channel.
- Use Einstein Marketing Insights to get items that you can act on right away.
- Learn about your top and worst performers and their characteristics.
- Start and stop campaigns right from the app.

- **[Install the Cross-Channel Marketing Insights App](https://help.salesforce.com/s/articleView?id=mktg.mc_dat_cross_sol_mktg_install.htm&release=264.0.0&type=5)**  
    When you install the app, your Marketing Cloud Engagement data is automatically connected and ready to use. If you don’t need the data, you can remove it. Installing the Cross-Channel Marketing Insights app requires a Google Analytics account and credentials for each marketing platform that you want to add.
- **[View Cross-Channel Marketing Insights](https://help.salesforce.com/s/articleView?id=mktg.mc_dat_cross_sol_mktg_view.htm&release=264.0.0&type=5)**  
    Use the Cross-Channel Marketing Insights dashboard to view cross-channel, data-driven insights.