Use the Email Campaign Performance dashboard to monitor your campaigns. The dashboard that’s created with this app is read-only and can’t be modified.
Required Editions
| Available in: Intelligence Reports Advanced |
| User Permissions Needed | |
|---|---|
| To consume Cross-Channel apps | Access, View & Export, Schedule, “Create & Edit” |
Note If you installed the previous version of this app (Email to Web Conversion Deprecated),
you will only see UA360 data and it will only be updated to the latest processed data. In order
to connect to your GA4 instance you must install the new version of this app (Email to Web
Conversion GA4). For more information, see Install the Email to Web Conversion GA4 App
You can filter the dashboard by:
- Date—Filter by a specific time period.
- Campaign—Filter by a specific campaign.
The dashboard contains these sections.
| Section | Widget | Description |
|---|---|---|
| Email Web Performance provides an overview of all your email web performance. | ||
| Emails Sent | The total number of emails sent during the defined time period | |
| Email Open Rate | The total number of emails opened during the defined time period | |
| Email Click Rate | The total number of emails clicked during the defined time period | |
| Daily Visitors | The total number of daily website visitors during the defined time period | |
| Page Views | The total number of pages viewed on the website during the defined time period | |
| Visitor Bounce Rate | The total visitor bounce rate for the defined time period | |
| Email + Web Performance | A detailed view of all emails and their performance | |
|
Funnel Analysis shows an overview of your website data. You can filter by: Campaign Name and Email Subject. |
||
| Conversion Funnel | The number of emails sent and the percentage opened and clicked, and the total number of website visits | |
| Campaign Performance | A graph showing campaign performance based on message open rate versus message sends | |
| Email Detail | A detailed view of all your emails | |
| Email Flow Optimization | An overview of email flows that you can filter by a flow type or optimization metric | |
| Email Flows | A graph showing your email data based on the metric you selected (for example, emails opened) | |
| Email Data Table | A detailed view of the total number of emails opened per campaign | |