---
schema_version: "1"
id: e53f094abe26799f9edd55aea2be2571767d943b9993db21536e4216c73985ee
title: View Email Campaign Performance
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_dat_cross_sol_email_view.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_dat_cross_sol_email_view.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: a79780c5695962bd720dbc61b6b44ea02a2ab732ffa9c5c96cb8a7f19f57633c
description: Use the Email Campaign Performance dashboard to monitor your campaigns. The dashboard that’s created with this app is read-only and can’t be modified.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# View Email Campaign Performance

Use the Email Campaign Performance dashboard to monitor your campaigns. The dashboard that’s created with this app is read-only and can’t be modified.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Intelligence Reports Advanced</td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col style="width:50%">
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        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d28865e54">User Permissions Needed</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d28865e54 ">To consume Cross-Channel apps</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d28865e54 ">Access, View &amp; Export, Schedule, “Create &amp; Edit”</td>

          </tr>
        </tbody>
      </table>

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_data_management_and_analytics-264-0-0-production-enus/7988f60d-cd94-4b42-8836-dc11773564b5/images/icon_note.png)

Note If you installed the previous version of this app (Email to Web Conversion Deprecated), you will only see UA360 data and it will only be updated to the latest processed data. In order to connect to your GA4 instance you must install the new version of this app (Email to Web Conversion GA4). For more information, see [Install the Email to Web Conversion GA4 App](https://help.salesforce.com/s/articleView?id=mktg.mc_dat_cross_sol_email_install.htm&release=264.0.0&type=5 "Installing the Email to Web Conversion GA4 app requires a Google Analytics account for the web analytics data. You must have UTM campaigns defined for your emails.")

You can filter the dashboard by:

- Date—Filter by a specific time period.
- Campaign—Filter by a specific campaign.

The dashboard contains these sections.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:33.33333333333333%">
          <col style="width:33.33333333333333%">
          <col style="width:33.33333333333333%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d28865e114">Section</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d28865e117">Widget </th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d28865e120">Description</th>
          </tr>
        </thead>
        <tbody>
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            <td class="slds-cell-wrap" colspan="3" style="vertical-align:top;" headers="d28865e114 d28865e117 d28865e120 ">Email Web Performance provides an overview of all your
              email web performance.</td>

          </tr>
          <tr class="">
            <td data-label="Section" class="slds-cell-wrap" style="vertical-align:top;" headers="d28865e114 ">&nbsp;</td>

            <td data-label="Widget" class="slds-cell-wrap" style="vertical-align:top;" headers="d28865e117 ">Emails Sent</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d28865e120 ">The total number of emails sent during the defined time period</td>

          </tr>
          <tr class="">
            <td data-label="Section" class="slds-cell-wrap" style="vertical-align:top;" headers="d28865e114 ">&nbsp;</td>

            <td data-label="Widget" class="slds-cell-wrap" style="vertical-align:top;" headers="d28865e117 ">Email Open Rate</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d28865e120 ">The total number of emails opened during the defined time period</td>

          </tr>
          <tr class="">
            <td data-label="Section" class="slds-cell-wrap" style="vertical-align:top;" headers="d28865e114 ">&nbsp;</td>

            <td data-label="Widget" class="slds-cell-wrap" style="vertical-align:top;" headers="d28865e117 ">Email Click Rate</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d28865e120 ">The total number of emails clicked during the defined time period</td>

          </tr>
          <tr class="">
            <td data-label="Section" class="slds-cell-wrap" style="vertical-align:top;" headers="d28865e114 ">&nbsp;</td>

            <td data-label="Widget" class="slds-cell-wrap" style="vertical-align:top;" headers="d28865e117 ">Daily Visitors</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d28865e120 ">The total number of daily website visitors during the defined time period</td>

          </tr>
          <tr class="">
            <td data-label="Section" class="slds-cell-wrap" style="vertical-align:top;" headers="d28865e114 ">&nbsp;</td>

            <td data-label="Widget" class="slds-cell-wrap" style="vertical-align:top;" headers="d28865e117 ">Page Views</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d28865e120 ">The total number of pages viewed on the website during the defined time period</td>

          </tr>
          <tr class="">
            <td data-label="Section" class="slds-cell-wrap" style="vertical-align:top;" headers="d28865e114 ">&nbsp;</td>

            <td data-label="Widget" class="slds-cell-wrap" style="vertical-align:top;" headers="d28865e117 ">Visitor Bounce Rate</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d28865e120 ">The total visitor bounce rate for the defined time period</td>

          </tr>
          <tr class="">
            <td data-label="Section" class="slds-cell-wrap" style="vertical-align:top;" headers="d28865e114 ">&nbsp;</td>

            <td data-label="Widget" class="slds-cell-wrap" style="vertical-align:top;" headers="d28865e117 ">Email + Web Performance</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d28865e120 ">A detailed view of all emails and their performance</td>

          </tr>
          <tr class="">
            <td class="slds-cell-wrap" colspan="3" style="vertical-align:top;" headers="d28865e114 d28865e117 d28865e120 ">
              <p style="margin-bottom:0;">Funnel Analysis shows an overview of your website data. You can filter by: Campaign Name
                and Email Subject.</p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Section" class="slds-cell-wrap" style="vertical-align:top;" headers="d28865e114 ">&nbsp;</td>

            <td data-label="Widget" class="slds-cell-wrap" style="vertical-align:top;" headers="d28865e117 ">Conversion Funnel</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d28865e120 ">The number of emails sent and the percentage opened and clicked, and the total number
              of website visits</td>

          </tr>
          <tr class="">
            <td data-label="Section" class="slds-cell-wrap" style="vertical-align:top;" headers="d28865e114 ">&nbsp;</td>

            <td data-label="Widget" class="slds-cell-wrap" style="vertical-align:top;" headers="d28865e117 ">Campaign Performance</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d28865e120 ">A graph showing campaign performance based on message open rate versus message
              sends</td>

          </tr>
          <tr class="">
            <td data-label="Section" class="slds-cell-wrap" style="vertical-align:top;" headers="d28865e114 ">&nbsp;</td>

            <td data-label="Widget" class="slds-cell-wrap" style="vertical-align:top;" headers="d28865e117 ">Email Detail</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d28865e120 ">A detailed view of all your emails</td>

          </tr>
          <tr class="">
            <td data-label="Section" class="slds-cell-wrap" style="vertical-align:top;" headers="d28865e114 ">&nbsp;</td>

            <td data-label="Widget" class="slds-cell-wrap" style="vertical-align:top;" headers="d28865e117 ">Email Flow Optimization</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d28865e120 ">An overview of email flows that you can filter by a flow type or optimization
              metric</td>

          </tr>
          <tr class="">
            <td data-label="Section" class="slds-cell-wrap" style="vertical-align:top;" headers="d28865e114 ">&nbsp;</td>

            <td data-label="Widget" class="slds-cell-wrap" style="vertical-align:top;" headers="d28865e117 ">Email Flows</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d28865e120 ">A graph showing your email data based on the metric you selected (for example, emails
              opened)</td>

          </tr>
          <tr class="">
            <td data-label="Section" class="slds-cell-wrap" style="vertical-align:top;" headers="d28865e114 ">&nbsp;</td>

            <td data-label="Widget" class="slds-cell-wrap" style="vertical-align:top;" headers="d28865e117 ">Email Data Table</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d28865e120 ">A detailed view of the total number of emails opened per campaign</td>

          </tr>
        </tbody>
      </table>