Installing the Email to Web Conversion GA4 app requires a Google Analytics account for the web analytics data. You must have UTM campaigns defined for your emails.
Required Editions
| Available in: Intelligence Reports Advanced |
| User Permissions Needed | |
|---|---|
| To install Cross-Channel apps | Create & Edit |
Important If you need to connect to GA4 data you must install the new version of this
app: Email to Web Conversion GA4 app. The previous version of this app (Email to Web Conversion
Deprecated) doesn’t use GA4 data and the data won’t be updated.
Note This app supports one
conversion rate and one funnel. Multiple funnels aren’t supported.
- On the Cross-Channel Apps tab, select Email to Web Conversion GA4.
- Click Get it Now, and then click Get Started.
- Select your Google Analytics account, select websites to pull data from, and then click Next.
-
To match campaign names, select the dimension that represents your campaign names. Message
Send Name is selected by default.
You can change the date range to look for data from specific time periods.
-
(Optional) Classify your Google Analytics and Marketing Cloud Engagement campaign names. To
explicitly define the final campaign name, click Use Contains. To create
final campaign names by matching terms, click Use a Pattern. You can
classify campaign names manually or in bulk by with a CSV file.
If you’re using a pattern, positions related to the order of the terms in the campaign name. For example, Position 1 is the first term in your campaign name.
- When you’re done, finish the installation.